By Hazel Clementine
The music video for “Riches Part Two”, directed and animated by Unjust, starts with the turning on of a television- and as the beat drops, an animated man shoots his gun, while the camera follows the bullet into a third person view. The viewer is then able to see the lyrics come to life in a vividly cinematic experience.
Seminal lyricist Roc Marciano starts the song off verbalizing ‘there’s too many washed rappers the market is crashing’- while the animation exhibits crashing objects outside of a high rise building. The animation then zooms in on another high rise building and briefly shows Roc Marciano on a podcast with Talib Kweli. Then with each verse, the animation transforms into something different matching the rest of the verses from Roc Marciano.
Continuing the animations alongside verses, Westside Gunn starts off the next verse with one of his infamous adlibs which mimics a gun shooting multiple rounds. Two guns appear in the animation shooting bullets in the air identical to his adlibs. When Westside Gunn mentions dreams, an illusion of an empty field with birds flying in sky shows on the screen.
The third verse transcends so effortlessly as Talib Kweli starts to flow over the hypnotizing beat. The fluid animations perfectly illustrate how Kweli’s metaphors are intertwined into his rhymes. From showing birds, fish and New York City to a rare vicious animal over the city; The animation flowed flawlessly over his verse.
The video then ends with the same person who turns on the television at the beginning of the video now sleeping in front of the screen. Concluding that he he fell asleep while watching the music video. A vivid, cinematic new offering from Talib Kweli and Madlib featuring Roc Marciano and Westside Gunn, “Richies Part Two” captivates with its engaging animated visuals and enticing storyline.
Watch the new video for “Richies Part Two” here:
ROUNDHOUSE MUSIC 