New York artist Lonny Love has shared a new sample drill album called HOECHELLA. Produced by Cash Cobain, this project features smooth, layered instrumentals and sharp, charismatic vocals, and flirts with a diverse array of sounds and styles.
HOECHELLA opens with “No BIZZY”, which features refreshing production centred around elegant strings, glowing keys, and infectious drums. Here, he delivers a series of dynamic verses that find him demonstrating his characteristically potent and charismatic delivery. “GO DOWN” switches up the vibe with rich, layered production that takes on a moodier feel, as clattering percussion locks in a catchy rhythm beneath. Throughout much of the album, Love puts a unique twist on classic sample drill sounds, with “Who U Fucked?” for example, demonstrating his diversity with a progressive, mind-bending instrumental and dextrous flows. Tracks like “BOOKA” and “DEAL WIT” are more melodic, with Love delivering a series of catchy melodies that can simply be described as ear candy. An immersive and diverse set of 14 tracks, HOECHELLA finds him handling the luxurious and at times off-kilter production with confidence.
The latest from New York’s Lonny Love, HOECHELLA is a smooth and colorful offering, putting a refreshing and unique twist on the fast-rising sample drill genre.